July 10, 2011

Coca-Cola-WWF plant billboard absorbs pollution

Billboards along Metro Manila's busy thoroughfares are a dime a dozen, all touting the latest project, product, service or promotion. But there's one on EDSA that's recently caught the eye of drivers, motorists and passers-by, and that's the latest Coca-Cola and Worldwide Fund for Nature (WWF) billboard.

The eye-catching advertisement stands 60 feet tall and measures 60 feet wide. On the ad, a Coke bottle's silhouette is surrounded by Fukien tea plants, supposedly to absorb air pollution.

Botanist Anthony Gao explains how each plant works to absorb up to 13 pounds of carbon dioxide in a year, beneficial to Metro Manila's notorious pollution problem. "This billboard helps alleviate air pollution within its proximate areas as it can absorb a total of 46,800 pounds of carbon dioxide from the atmosphere, on estimate."

According to Coca-Cola, only recyclable materials were used for the billboard: the plants are housed in 3,600 recycled bottles of different products, designed to contain the plants securely and to allow the plants to grow sideways. Holes were added to ensure proper drainage and to hold the drip lines in place.

In order for the plants to get the necessary water and nutrients, a drip irrigation system was installed, which works on a schedule. This method saves water and fertilizer by allowing water to slowly drip to the roots of plants, and allows the plants to get what they need when they need it.
Together with the WWF, Coca-Cola aims to draw attention on water stewardship and climate protection.

Coca-Cola Philippines President Guillermo Aponte says the billboard "embodies the company's 'Live Positively' commitment to make a positive difference in the world by incorporating sustainability into everything that we do."


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